OnePlus has not been in the minds of enter in the market of the folding and does not rule out the possibility of producing in the future a smartphone with a list price equal to or greater than one thousand dollars. Word of the CEO, Pete Lau.
The chinese company has managed to be a protagonist at CES 2020 with the Concept One (waiting for OnePlus 8, on which circulate many rumors), the smartphone developed in partnership with McLaren, which, as we have explained in our preview, thanks to an electrochromic glass is able to obscure the form of the rear camera when not in use, for cleaning the eye, but when you take a photo, allowing you to have new functionality (such as the polarization of the lenses).
The CES was the occasion for The Verge to interview Pete Lau and ask him some crucial questions on the near future of the company (you can find the entire podcast at the link in the SOURCE).
According to Lau, at the moment, there are no plans for smartphone folding: believes that the technology is still immature, and that the disadvantages which this involves are far superior to the advantages.
The first concern is aesthetic more than structural: the screens of the foldable, as known, still leave guess a fold, which is not only known to the eye, but it also feels by sliding your finger on the display. When questioned specifically on the solution adopted by Motorola on the razr, that through scrolling of the screen inside the body is able to obtain a smooth surface, free of folds, Lau she is still not convinced of the final outcome.
Also why is another aspect that just doesn’t go down is the material of the display, that is plastic (waiting to see how will be the first to integrate glass ultra-thin able to bend, probably the Galaxy Z Flip). This means the standard of resistance to scratches very far from those guaranteed by the glass.
The second focus of the interview relates to the photographic section of the next devices. Lau declares that in the OnePlus are investing and much on this front, even if it is not convinced that they serve modules photo full of sensors to ensure high-level expertise. “I’m not sure that five cameras are something that really has meaning, as of now,” he said without too many uncertain terms.
To OnePlus so, it seems that they are working more on the software integration, following in the footsteps of the example offered by Google with its Pixel including the Pixel 4 (and 4 XL, of course), that with only the two rear cameras is still a reference in terms of the quality of the shots.
Summary: large investments in the development of the camera compartment, including sensors and algorithms, and the hardware in general, devices, such as testing the Concept One with its glass ellettrocromato, a solution that has required considerable resources in order to be miniaturized and integrated on a smartphone. All of these factors require some effort and cost is important, and seem to describe the identikit of devices more and more advanced, but also more and more expensive.
And at this point came the question from a million dollars: indeed, it is only from one thousand.
OnePlus is a brand that historically has built its image on a great quality-price ratio: “will we ever see a smartphone with a price equal to or higher than a thousand dollars?”
Lau suggests that it’s a possibility. According to the CEO of OnePlus, “the trend in the industry is that the increase of performance and features, also corresponds to an increase in prices.” And, of course, knows that it’s not just the smartphone competitors to increase the price, but also the proposals OnePlus have seen over the years a steady increase:
“What we want to adopt as the approach is to have the certainty to create the best possible product for users all over the world, and kept still what makes OnePlus unique in its business model that focuses very much on traditional marketing, or where traditionally the producers could bear the costs very high. This makes us more efficient. And these benefits of the operating model, at the end, they can then turn into consumer savings”.
Lau, then, ensures that the spirit of the company remains unchanged, and that even if prices were to reach that threshold, the end user would pay for the technology and not the marketing behind the product.