In the last few metres that separate the aisles of any supermarket from the crates to play an important game, for this reason, companies jostle even have a small space, and pay out significant sums for a place in bella vista. The so-called area of the avancassa is a territory part, a holding area where you do business gold according to the “law of the purchases compulsive disorder”, guided by the throat and sugar.

It is here that the manufacturers of chewing gum can achieve the best results, not indeed, there is no case that does not have the chewing gum in all its shapes and sizes, be it a big store or a small grocery shop. The tires have an ancient origin: it is part of the Maya with the first resin sweets called “chicle” up to the first patented in 1869 in the USA by a certain William Semple, and then get officially on the market in the form of balls in 1871 in New Jersey. In almost 150 years have changed the ingredients and the refined tastes, creating a real status symbol, as the flat Brooklyn, and the tasty Big Babol.

A product that is seemingly immortal in the last decade, has suffered a nasty backlash due to… of your smartphone! Yes, just the smartphones, the primary source of distraction and metaphysical place where too often we seek refuge with you as soon as there is a free moment.

At least this is the theory advanced by research company Euromonitor International predicts that between 2010 and 2018 has recorded a decrease in sales of 4% worldwide and 23% in the USA. Despite the correlation has a logical sense you do not have the absolute certainty that this downward spiral is due only to the use of smartphones in avancassa.

The manufacturers of chewing gum, you are so ingegnate to capture the attention of the consumer in different ways, for example by proposing butts that make you lose weight or get to sleep more easily, fight jet lag and headaches. Then seek to attract consumers by focusing on any functional benefits rather than only on the taste.

Just search for “Funny Phone Accidents” on YouTube to find a myriad of clips and compilations accidents funny, sometimes even a bit painful, where the direct attention to the smartphone may be too high. Our habits are changed, not she will ever go back, and certain statistics highlight how serious the situation; ripercorriamone a few.


In Italy it is illegal to use the smartphone to guide, but the same is not the case in the rest of the world, for example, in the United States, where the rules change depending on the State in which you are located. For this reason, the statistics diverge; according to Istat, in our country has registered an increase in traffic fatalities of 1.4% from 2016 to 2017, with 7.1% of violations due to the improper use of the smartphone (65.104).

According to their research, over 90% of automobile accidents is derived from the behavior of the driver , and the distraction plays a key role, all in fact, we have in mind the claim of ANAS which reads: “When you’re driving, driving, and just”. In the States the number of accidents per year has grown from 5.7 to 6.4 million from 2013 to 2017 (+12,3%), which coincides with an adoption rate of smartphones increased 55%.

The solutions are many, certainly the technology will soon change the scenario thanks to the ADAS (advanced driving assistance, here our exploration) and the autonomous guide , starting from level 3 (eyes on), entrust the main commands of the guide in the same car, connected, and capable of interpreting the world that surrounds us. From level 4 onwards, without eyes and without hands, we will be able to distract in a secure manner and, probably, legal.

In the meantime there are Android Auto and Apple CarPlay that have evolved and invite you to connect your smartphone once in the car, but they actually reduce the distraction? It is not that you receive a notification on an even larger screen is more harmful than another?


The desire to appear and daring, gathering consensus, then leads some to go to the end where you should, putting even their own lives at risk. According to a study published in the Journal of Family Medicine and Primary Care have been well 259 fatalities from 2011 to 2017 in the world, situations in which the research of the self-timer perfect has been recognized as a major cause.

In short, more deaths for selfie sharks, with India holds a sad record and for this it has launched a social alarm, which aims to raise awareness among the younger population. The chronicle tells of increasingly absurd incidents that happen around the world, both to unsuspecting tourists who are likely where you should be a youtuber or webstar addicted that they have made of the danger of their “craft”.

Many of them defy the rules and laws around the world, climbing skyscrapers, and structures of every kind, paying sometimes with their lives: the same happened to the famous stuntman chinese Wu Yongning, precipitated by the 62esimo floor during one of his performances illegal. The same fate happened to many others, however, it seems absurd that social networks such as YouTube and Instagram they consider “normal” these contents , and, indeed, inspire them to by their algorithms. I think of channels as “On The Roof” which features the 1.25 million enrolled on the pipe and the video became viral as one of the climbing (crazy and dangerous) of the Shanghai Tower (90 million views).

Of course censorship is not the answer to a similar social problem, but it is fair to remember that on these platforms there is zero tolerance against nude images, just post a few photos of a breast discovered to be lock your account. Maybe you should review some policy?


Our habits are inevitably changed from when it exploded the smartphone-mania, in this have played a role in the most important social networks and IM services (Instant Messaging), creating squares digital, which allow a direct contact with people and groups far away from us.

The distances have been shortened, and almost cancelled, messages as a new form of global communication. WhatsApp on personal 29 million every 60 seconds, at the same time we send 65 thousand photographs, we do 3.8 million searches on Google, and take place 18 thousand “match” on Tinder. The western world is almost entirely connected and also lives in the function of the digital services that over time have become ever more functional, invasive, almost inevitable, but it is estimated that on a global population of 7,655 billion only 4,176 billion have access to the network.

The reality in the developing world and the poorest is very different, we have already discussed, in part, speaking of the digital kiosks in Africa, but it is our part that has already reached a level of saturation that you are looking for ways to exit this loop. Thus are born the local banning the smartphone, albeit on a voluntary basis, to encourage socialization and to avoid the annoying “pause” smartphone punctuated only by the sound of the notifications.

There are those who even offers discounts to those who wants to enjoy a meal or a drink, abandoning the beloved phone in appropriate containers, and funny solutions to a temporary detox. In the meantime, the school has adequate and revel in the technological solutions to prevent your children from using smartphones in the hours of study, interesting for example, the system Yondr.

The detox from the smartphone is then, a theme already present, beyond the positions of certain local there are situations in which we find ourselves forced to leave our beloved smartphone. Among these there are the flights, especially those long-haul: it is true that the entertainment systems are increasingly advanced and the airplane has now become one of the favourite places where to watch movies and tv series, but it is equally true that on long flights you always end up forgetting the smartphone and socialize with the person next to us.

The means of transport in general often offer a moment of relaxation, far away (sometimes) from the smartphone which turns maybe in a simple music player and it opens our mind to deeper reflection. If they abuse it and always there are solutions, the most drastic as those developed in South Korea, where there are real re-education camps for teenagers that aim to detoxify the youngest from this absurd addiction.

In this country the problem is more widespread, so much so that the ministry of Science and Information and Communication Technology has found that 30% of young south koreans between 10 and 19 years were considered “too addicted” to your smartphone in 2018. Only this year the government has organized 16 camps for about 400 people and the system appears to be successful in a few weeks, in short, a “summer colony” of new generation, shame that the assumptions are completely different.

Article and video produced in collaboration with Elena Tones


  • The Economic Times – the crisis of the chewing gum
  • Dead selfie – outsideonline
  • Istat 2017 – road data