Instagram Stories introduces the ads between the stories

Published on Jan 11, 2017


Instagram Stories announced it had reached 150 million active users each day, that is, a figure equal to that of Snapchat, which the social network has copied its inspiration.

But it is not only this, the novelty of Instagram Stories: today, in fact, began the roll out of advertisements in between the stories. These ads can be in the form of images or video and can be skipped (just as if it were a story, with just one swipe).

These advertising sooner or later will be open to all, but in the next few weeks will be used only by the 30 business partners including Capital One, General Motors, Nike and Netflix. Below you can find a video that shows how they work the ads that appear between stories.